H&H,
Summertime. Come out and say hi.
$6 Stoli drinks all night long. I sound like an idiot promoter.
Want to hear about GFS? Want to work on the H&H website? Want to meet and greet? Just want to drink and be left alone?
Bring some hustle and a whole lot of chill.
DATE:
Wednesday, July 28th
LOCATION:
Willow Lounge (new spot)
37 East 28th Street b/w Park and Madison.
TIME:
7:30pm – and on
Picture: David Choe, RVCA ANP artist
Artists, models, athletes, and musicians have more outlets, networks and opportunities today than ever before to express themselves. Of course, we have the internet to thank, but we also have brands and companies like RVCA that bring art and lifestyle together for the greater good.
In 2001, out of his closet and from humble beginnings, the company’s founder, PM Tenore started RVCA (Pronounced “Ruca”), an action sports apparel company, first and foremost. PM also created a program to support artists and give them a platform he thought was missing, “I wanted to do something other people in the industry weren’t, and that is provide a space for artists, musicians, surfers, skaters, curators, models. That’s when I started conceptualizing the artists network program (ANP).”
If PM likes someone’s work, he shares contacts with them and invites them to do limited-edition designs in which a portion of the proceeds will go to the charity of their choice. The members of this ANP tribe have free reign of RVCA’s sprawling headquarters that feature, a recording studio, rooms filled with sewing machines and fabric swatches, and working spaces for any late night workers.
“It’s a balance of industry and art,” says PM, who claims creativity and commerce shouldn’t be mutually exclusive. For RVCA, it is about today, tomorrow and life as the big picture. It is about inspiring our generation, providing something of substance and culture and above all doing it with integrity and as a united family, a close-knit community.”
-Ashlye Vaughan
Discovery Communications welcomes new brand licensing strategies targeting men with the launch of Discovery Expedition and Discovery Adventures inspired by such Discovery Channel shows as Man vs. Wild with Bear Grylls and Deadliest Catch. Discovery Expedition will involve adventure and exploration affiliated with high-tech outdoor and lifestyle apparel, accessories and electronic equipment with the first licensees announced later this year. Discovery Adventures will give consumers a chance to explore the world through memorable travel experiences. Trips will be headed by expert guides to cultural, historical and wildlife locations.
WHY THIS IS IMPORTANT:
Every network is looking for new ways to ring revenue out of their content. Discovery is (finally) taking the step to create their own versions of travel and product options branded by their shows. Ever since BIGGEST LOSER set up their branded weight loss programs – I have been waiting for other shows and networks to take the similar leap. This is a no brainer for Discovery considering the travel and gear inherent in their programs.
Every network must think 360 degrees as they compensate for a loss in ad revenue. To me this represents not a desperate attempt for a dying business but rather a reimagining of the way we interact with brands in our life. No longer to do sit staring at the screen and feel a brand’s power. Now we interact with it – and no better way than through lifestyle options of apparel and travel. Its a richer brand experience.
Turner’s Steve Koonin is a bad ass.
I recently saw an article how TNT and TBS boost the most profits for Time Warner.
I remember reading an article in 2007 about how Turner took on a crazy marketing executive who wanted to put Coke’s logo on the moon!! That crazy marketer is Steve Koonin who came into Turner and has re-branded TNT, TBS and CourtTV to have distinctive brands amongst the cable television landscape.
The latest coop in getting Conan O’Brien to join the late night block with George Lopez.
Talk about an executive who gets branding and tailoring programming to the American marketplace!
TNT and TBS, once known for playing syndicated television shows, old films and some sports programming are some of the highest rated cable channels on the dial.
Why?
TNT and TBS have reaped the success for producing critically acclaimed original series with great characters. Focusing on character and stories that resonate with an American audience, they find great actors to drive their original programs. Sure enough – not only are did Koonin manage to re-brand Turner Networks cable channels but he increased ratings and profit margins as well.
Pay attention to your product. Pay attention to your audience. Be clearly distinctive. Discover results.
H&H’s famed Dinner Series….
You sign up and we set you up with a table of like minded folks.
H&H Dinner Series – Tuesday, June 8th – 8pm
With our partners DINE PRIVATE (www.dineprivate.com)
Let H&H introduce you to someone.
First come, first introduced.
Intimate tables for curated introductions.
LOCATION
Tuesday, June 8th
SPINA RESTAURANT | 175 AVENUE B @ 11TH
http://nymag.com/listings/restaurant/spina/
8.00 PM – LATE
How It Works
H&H sets you up at a table with 4 people. You eat. You chat. You pay your own way.
To Do
Trust in our seating arrangements. To secure your spot – email headsetsandhighballs@gmail.com
What Kind of Food: Italian. Homemade pastas. Delicious
WHY THIS IS IMPORTANT:
More and more studios are trying to mitigate the risk involved in greenlighting a script. No longer is ‘gut instinct’ the determining factor in the greenlighting process. Companies like OTX are capitalizing on this uncertainty by offering the equivilant of focus groups for screenplays….at $5,000 a pop. I am all for data driven decisions and new “Moneyball” thinking but I think part of the impetus for this new direction in film is the frightened nature of executives.
People are so afraid of losing their jobs that they use these types of reports and focus groups as a crutch as opposed one part of the decision making process. Its frequently used as the deciding factor and a convenient scapegoat when things go wrong. “But look at the numbers!?, Its not my fault!” There is something that eludes these reports – vision. The best executives are those who can see something beautiful and worthwhile out of a work in progress. Don’t forget it.
http://www.variety.com/article/VR1118020136.html?categoryid=13&cs=1&ref=vertfilm
If you don’t know about the Creators Project, check it out! Aiming to satisfy our global hunger for innovative art and technology, The Creators Project is a “modern day media channel” that will exhibit content and work from artists all over the world on their site. They are also hosting events in some of the biggest cultural hubs, New York, Sao Paulo, London, Seoul and Beijing, bringing interactive art and installations, panels, screenings, live performances and workshops to you.
One artist to watch out for is Muti Randolph, who designed the Galeria Melissa for Sao Paulo Fashion Week. A space that continually changes and has become quite a tourist attraction. He refuses to put himself in one box, but has become a skilled artist in many different mediums and will be showcased at these events.
See more from him and other creative innovators below…. http://www.thecreatorsproject.com/creators/muti-randolph
Ashlye Vaughan
We will be showing the thesis (short)film from last year’s GFS class – CARACA!, directed by Gloria Alvarez (with better sound!).
With the help of Jet Set NYC (www.jetsetnyc.com) we will be taking over Pop Burger (15th and 9th Ave). Drink specials and sliders. Done and done.
EVENT
H&H 50th Edition – Ghetto Film School Screening
DATE:
Wednesday, May 26th 2010
LOCATION:
Pop Burger – 60 Ninth Ave (at 15th)
TIME:
7:30pm – late (SCREENING AT 9PMish)
PURPOSE:
Really?! You need me to spell it out? Fine.
Simply put, the top young talent in NYC Media.
Now here is a job with real reach. Bloomberg has been at the forefront of turning NYC into the leader in digital data and harnessing new technologies. This tech focus has helped foster an improved metric system for the police as well as help guide the city into thought provoking policies such as the Times Square pedestrian initiative. I can only imagine how well connected the candidates for this position will be. What an amazing job! NYC is like a laboratory for digital initiatives given the rat maze nature of the landscape and participants. And yet there is so much more that can be done – imagine a 311 video helpline, VOD business initiatives, picture library to chronicle what infrastructure elements need repairing. So many ideas and one fun place to implement.
Five reasons why 48 Hour Magazine f#*$ing rocks
1. It’s about time some savvy journalist step it up and take the journalism game to the next level by doing a “a raucous experiment in using new tools to erase media’s old limits.” The past few years I often find myself flipping through magazines saying to myself “old news, old news, old news.” Then thinking, “geez, print media is in trouble.” Maybe this is the model of the future?
2. It’s crowd-sourcing, wisdom of crowds, or whatever you want to call it at it’s best! In 10 days before the kick off, over 6,000 people signed up to take part in the 48 Hour Magazine experiment and they received 1,502 submissions for articles. That’s awesome.
3. The team is a bunch of free-wheeling-forward-thinking-street-savvy-hippies from San Francisco. San Fran cats might tilt “towards the left” but you can never deny that they are revolutionaries up there in northern California, always willing and able to define the new rules of the new school.
4. They leveraged social media platforms such as Twitter, Ustream, and their blog to invite people to participate in the action with them! Smart, smart, and smart. Forget the velvet rope that old media loves to put up – 48 hours magazine wants to and struck an immediate bond with their new fan base.
5. Their first issue is all about something WE ALL can legitimately relate to at the moment. “Hustle. Whether you’re employed, not employed, a student, parent, child, or even a lazy bum. Living in America requires you to have some form of hustle to get what you need. A decent education, decent medical coverage, a modest income, long walks on the beach – whatever it is – it all requires hustle. Not only did 48 Hours come up with a brilliant idea and a savvy execution – they created a relatable product. Bravo ladies and gents – bravo!
http://magcloud.com/browse/Issue/81528
@mitchkapler