Turner’s Steve Koonin is a bad ass.
I recently saw an article how TNT and TBS boost the most profits for Time Warner.
I remember reading an article in 2007 about how Turner took on a crazy marketing executive who wanted to put Coke’s logo on the moon!! That crazy marketer is Steve Koonin who came into Turner and has re-branded TNT, TBS and CourtTV to have distinctive brands amongst the cable television landscape.
The latest coop in getting Conan O’Brien to join the late night block with George Lopez.
Talk about an executive who gets branding and tailoring programming to the American marketplace!
TNT and TBS, once known for playing syndicated television shows, old films and some sports programming are some of the highest rated cable channels on the dial.
Why?
TNT and TBS have reaped the success for producing critically acclaimed original series with great characters. Focusing on character and stories that resonate with an American audience, they find great actors to drive their original programs. Sure enough – not only are did Koonin manage to re-brand Turner Networks cable channels but he increased ratings and profit margins as well.
Pay attention to your product. Pay attention to your audience. Be clearly distinctive. Discover results.