Five reasons why 48 Hour Magazine f#*$ing rocks

1. It’s about time some savvy journalist step it up and take the journalism game to the next level by doing a “a raucous experiment in using new tools to erase media’s old limits.” The past few years I often find myself flipping through magazines saying to myself “old news, old news, old news.”  Then thinking, “geez, print media is in trouble.”  Maybe this is the model of the future?

2. It’s crowd-sourcing, wisdom of crowds, or whatever you want to call it at it’s best!  In 10 days before the kick off, over 6,000 people signed up to take part in the 48 Hour Magazine experiment and they received 1,502 submissions for articles.  That’s awesome.

3. The team is a bunch of free-wheeling-forward-thinking-street-savvy-hippies from San Francisco.  San Fran cats might tilt “towards the left” but you can never deny that they are revolutionaries up there in northern California, always willing and able to define the new rules of the new school.

4. They leveraged social media platforms such as Twitter, Ustream, and their blog to invite people to participate in the action with them!  Smart, smart, and smart.  Forget the velvet rope that old media loves to put up – 48 hours magazine wants to and struck an immediate bond with their new fan base.

5.  Their first issue is all about something WE ALL can legitimately relate to at the moment.  “Hustle. Whether you’re employed, not employed, a student, parent, child, or even a lazy bum.  Living in America requires you to have some form of hustle to get what you need.  A decent education, decent medical coverage, a modest income, long walks on the beach – whatever it is – it all requires hustle.  Not only did 48 Hours come up with a brilliant idea and a savvy execution – they created a relatable product.  Bravo ladies and gents – bravo!

http://magcloud.com/browse/Issue/81528

@mitchkapler