Tag Archives: Innovation

Go Over and Around

Posted on by
Reply

WHY THIS IS IMPORTANT -

Many times the establishment keeps out the most innovative thinking.  Most people are only interested in not getting fired.  Agencies – from advertising to talent are finding themselves ill equipped to handle not being the center of the universe.  Consumers and brands are circumventing this ‘Grand Central’ mentality.  No longer do you need to go through agencies. Go around it.  Make your own marketplace.  Of course technology can help– here is The Idea Lists – which connects talent and brands…without agencies.  Here comes the future.

The House That MIT Built

Posted on by
Reply

WHY THIS IS IMPORTANT -

The MIT Media Lab is the equivalent to the UCONN Women Huskies Basketball squad.  Both are the most dominant, hardest working, most decorated programs in their respective fields.

MIT’s Media Lab is the school’s most famous program and contains the deepest collection of talent relating to interactive telecommunications.  Its design, wrapped up in technology and theory and anything else cutting edge.  And now they have a beautiful facility.

You want to know where the next big thing in social media and interactive is coming from?  Take a look.

The Brain – The Final Frontier

Posted on by
Reply

WHY THIS IS IMPORTANT -

Forget space, forget the sea – the mind is the final frontier.  It’s the mind that holds the future for man.  We are at the infancy of understanding how our brains work and harnessing the incredible power of their intuition, calculation and raw power.  There is a reason scientists are trying to replicate the brian as a computer.  Many , many brain toys are coming out in next couple of years.

The Idea Vs. The Execution

Posted on by
Reply

WHY THIS IS IMPORTANT –

An idea is virtually worthless.  In an era of crowd sourcing and futuristic collaboration tools – most likely someone else has your idea as well.  What matters is execution – turning midnight ideas into day time realities.  Stop talking – start doing.  Talk is cheap.  Stop worrying about someone ‘stealing’ your idea and get it made/produced/created.  The idea is only one part of the process – important but it’s how you make it and market it and distribute it.

Don’t Play by the Rules

Posted on by
Reply

WHY THIS IS IMPORTANT -

When you are the upstart – you can’t play by the rules established by the party in power because those rules are designed to keep that party in power.

Be unconventional and work harder – those are your two advantages.

I love this article.

Gladwell points out that most people are unwilling to win because as the underdog its too hard and sometimes it can be socially horrifying.

Don’t ask for permission, ask for forgiveness.

Culture Mash Ups

Posted on by
Reply

WHY THIS IS IMPORTANT -

Just as the music industry has been sampling and mixing styles, beats and genres – the cross over is now happening in TV, film and culture as well.  Here is a hilarious rap parody by Aziz Ansari that mixes several streams of culture.

A mixing of characters, real and fake seems commonplace but truly is kinda a new deal.  NYMag does a good job describing. While there are spin offs al the time – mixing reality, fake characters and social media is its own genre.  It requires hyper acuity to the cultural landscape but its really sweet.

Update: Bravo! Foursquare Snags a TV Partnership

Posted on by
Reply

WHY THIS IS STILL IMPORTANT –

 

Everyone is jumping on board.  Partnering up with offline business spreads the brand, creates additional revenue streams and adds another level to viewer interaction.  With ad revenue falling for TV, companies must find as many different avenues to make money instead of relying on one.

I Heart ACE

Posted on by
Reply

WHY THIS IS IMPORTANT-

The Ace Hotel has done a tremendous job of designing every aspect of their hotels.

There is no space too small or mundane that should not be made into an artistic moment.

Murals in the stairwells? Check.  Macramé installations in the lobby. Sure.

Make your space a living and breathing item.  Give them life not cultural whitewashing like a chain hotel.  Homogenous is out.  Here is to the unique.

Cheers.