The Ace Hotel has done a tremendous job of designing every aspect of their hotels.
There is no space too small or mundane that should not be made into an artistic moment.
Murals in the stairwells? Check. Macramé installations in the lobby. Sure.
Make your space a living and breathing item. Give them life not cultural whitewashing like a chain hotel. Homogenous is out. Here is to the unique.
Cheers.