Many times the establishment keeps out the most innovative thinking. Most people are only interested in not getting fired. Agencies – from advertising to talent are finding themselves ill equipped to handle not being the center of the universe. Consumers and brands are circumventing this ‘Grand Central’ mentality. No longer do you need to go through agencies. Go around it. Make your own marketplace. Of course technology can help– here is The Idea Lists – which connects talent and brands…without agencies. Here comes the future.
Headsets & Highballs
