Location, location, location.
One of the big trends for 2010 is real time, location based applications. So whatever you can do from a computer, you can now do from wherever you are.
That means finding a date NOW at the bar around the corner, finding items on sale NOW on the block your walking or finding out when a fresh hot pizza has just come out of the oven at the pizza place next door as you are getting hungry.
Keep an eye on this trend because it will create a series of micro industires.
No matter what you think of Brett Ratner, there is no denying his hustle.
Brands need stories and have begun to seek out more storytellers. Advertising gives a slogan and hints at a story – Hollywood goes further.
Ratner is ahead of the game and setting up a very interesting business model while building tremendous Fortune 500 contacts. Million dollar retainer. That’s a good gig.
No longer can you rely on engaging viewers in one way using one medium.
Bravo recognizes what NBC’s hit show BIGGEST LOSER has capitalized on – take your viewers offline to build your brand and line your pockets. Make your content a lifestyle.
And using an infrastructure that already exists (Foursquare) – doubly smart – no need to re-invent the wheel.
The most important skills for navigating the 21st century? Storytelling and Design.
You must design experiences, not things. You must tell stories, not recite stats.
Soon everything will be video.
The printed word will continue to infinitely have its place but soon we will organize everything by video and picture.
This is innovative producing – the new rules of media means new paradigms of development/production.
WHY THIS IS IMPORTANT - There is no golden deal anymore – you must scrape your way to a hit. Think big. Do things differently.
Get your very own piece of Americana….
WHY ITS IMPORTANT – Crowd sourcing will start to bring together trememdous resources in a vareity of fields/plans/movements. We are still learning how to use these brand new tools of social media.
Neuhaus
WHY THIS IS IMPORTANT: If you make something sweet, people will find it. Quality is all the publicity you need.
When: Monday, December 14, 8:00 PM.- because no one throws a Monday party – come eat!
Where: Neighborhood Bar and Restaurant (275 Church St. (between Avenue Of The Americas & Franklin St)
How: Tables of 5. Pay your own way.
Let H&H introduce you to someone.
Casual setting, thought provoking conversation, holiday wishes.
To Do: You can secure a spot by sending an email to headsetsandhighballs@gmail.com with the following information:
Subject – December Dinner
Name:
Position/last job:
Sit by industry or H&H choice (trust in my choice!)
Title: 44th Edition of Headsets and Highballs
Location: Neighborhood Bar – TriBeCa
Description: 275 Church St. (between Avenue Of The Americas & Franklin St)
8.00 PM – LATE
DRINK SPECIALS
$5.00 Sex on the Beach
Think warm thoughts….
Start Time: 08:00
Date: 2009 – 11-24