Tag Archives: Advertising

Life’s Unbelievable Value

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DDB UK launched a marvelous digital campaign for Volkswagen as part of its “Unbelievable Value” series.

The website features a model village populated by miniature inhabitants comparing the price of a car with the price of other daily goods consumed over one’s lifetime.

You can log onto the site and calculate how much your living costs are and share with your friends on the Facebook.

Aside from triggering the good, warm childhood memories of the game of “Life,” it aims to highlight their cars as good value for money.

Another very clever and attractive way to engage the consumer indirectly.

Check it:

www.truelifecosts.com

-Ashlye Vaughan

Interactive Advertising – Space 150

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As my years in New York add up, the magic of Time Square dwindles away.  Minneapolis interactive agency, Space 150 has lured me back in, if not to shop and eat, but to interact with GIANT models.

Their brand new Forever 21 billboard in Times Square acts like a mirror to the crowd.  The model takes a photo of the crowd, shakes it, and shows it to them.. one model plucks some from the crowd and gives them a kiss… It’s only been live for a little while, but there is much more to come from this billboard and innovative company.

http://www.fastcompany.com/1663846/times-square-billboards-use-spy-tech-to-reach-out-and-grab-you

Company website:  www.space150.com

Ashlye Vaughan

Return to Long-Form

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As our culture evolves and our attention span expands and contracts, traditional advertising and media shift shapes to keep up.   Lifestyle brands like Absolut have started tapping artists to collaborate and do something truly different, hoping it will lead to something exceptional, and attract consumers at the same time.  Well Absolut, congratulations.  Absolut gave Spike Jonze a brief to write and direct a film depicting creativity conquering conformity, their very own brand vision.  What came of it? A 30-minute robot love story. www.imheremovie.com

And before that a 15-min documentary about Jay-Z’s “Answer the Call” benefit concert. http://creativity-online.com/work/absolut-nyz/19439

This video-slash-short-film-slash-advertisement is one of the most popular pieces of longer form content in awhile.  It gives us some intimate time with JHOV, and another reason to talk about Spike.  It gives Absolut a deeper and better brand experience for their consumers.  I consider it a win-win.

And if you need to drive some traffic to your site maybe try getting director, Romain Gavras. I hear he’s the new badass on the block.

- Ashlye Vaughn

Interactive Fashion Show

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WHY THIS IS IMPORTANT –

Brilliant marketing by Ralph Lauren.  This is a fashion show online with commentary and the ability to purchase items as they walk towards you.  There is a big trend across all industries of cutting out the middle men or the ‘arbiters’ and going straight to the consumer.  Online shopping first made its mark because of the convenience factor but now retailers are realizing that creating an embedded experience for online shopping is important.