Jay Z and Lebron sharing resources and ideas and leveraging their contacts and collective coolness to make business, change and create industry.
These two future billionaires are committed to the hustle and making a difference.
Look for something big to come out of these two. Really big.
Wish I was at this dinner.
If you are producing content – you should be producing it in a variety of mediums. You should leverage your research, development and content into other deals by making partnerships. Deals like this one with niche content providers like small magazines and websites will be the norm. It started with book to film but it goes much, much further.
If you want to nerd out -here is a long video about motivation and reward.
Daniel Pink is a rising star. Read his stuff…
No matter what you think of Brett Ratner, there is no denying his hustle.
Brands need stories and have begun to seek out more storytellers. Advertising gives a slogan and hints at a story – Hollywood goes further.
Ratner is ahead of the game and setting up a very interesting business model while building tremendous Fortune 500 contacts. Million dollar retainer. That’s a good gig.
This is innovative producing – the new rules of media means new paradigms of development/production.
WHY THIS IS IMPORTANT - There is no golden deal anymore – you must scrape your way to a hit. Think big. Do things differently.
WHY THIS IS IMPORTANT: If you make something sweet, people will find it. Quality is all the publicity you need.