Spike Jonze Spends Saturdays is unique because Spike’s insight into the creative process comes from a personal place. Credibility is the most important aspect – and Spike’s natural curiosity drives the interview. It’s not polished, it’s not snazzy – but it’s fascinating – and isn’t that all that matters? Young people making it happen. Make your story.
It’s important to engage in online real estate – to monitor your brand.
We cannot control what other people put up but you can work to emphasize the good and not the bad.
Don’t let Google be the arbiter of your online persona.
This article has some tips on how to PR your own name/brand.
Just as the music industry has been sampling and mixing styles, beats and genres – the cross over is now happening in TV, film and culture as well. Here is a hilarious rap parody by Aziz Ansari that mixes several streams of culture.
A mixing of characters, real and fake seems commonplace but truly is kinda a new deal. NYMag does a good job describing. While there are spin offs al the time – mixing reality, fake characters and social media is its own genre. It requires hyper acuity to the cultural landscape but its really sweet.
Mock him all you want. Ashton Kutcher is a guy who gets it and has positioned himself at the nexus of celebrity and technology and as we all know those are two lucrative places to be.
Appreciate a guy who is building an empire – he is leveraging his relationships not for US Weekly covers (although he has those) but rather for incredible contacts domestically and now abroad.
Just check out the list of his fellow diplomats – heavy hitters.
Everyone is jumping on board. Partnering up with offline business spreads the brand, creates additional revenue streams and adds another level to viewer interaction. With ad revenue falling for TV, companies must find as many different avenues to make money instead of relying on one.
It does not matter what your group’s motivation is.
If you gather a committed number of 1,000 people or greater you hold tremendous human capital.
Then you can use that group to crowd source solutions, products, ideas, experiences. Gather a group and more or less you have a business or at least the capital to tackle somethin
Location, location, location.
One of the big trends for 2010 is real time, location based applications. So whatever you can do from a computer, you can now do from wherever you are.
That means finding a date NOW at the bar around the corner, finding items on sale NOW on the block your walking or finding out when a fresh hot pizza has just come out of the oven at the pizza place next door as you are getting hungry.
Keep an eye on this trend because it will create a series of micro industires.
No longer can you rely on engaging viewers in one way using one medium.
Bravo recognizes what NBC’s hit show BIGGEST LOSER has capitalized on – take your viewers offline to build your brand and line your pockets. Make your content a lifestyle.
And using an infrastructure that already exists (Foursquare) – doubly smart – no need to re-invent the wheel.
Get your very own piece of Americana….
WHY ITS IMPORTANT – Crowd sourcing will start to bring together trememdous resources in a vareity of fields/plans/movements. We are still learning how to use these brand new tools of social media.
Neuhaus
WHY THIS IS IMPORTANT: If you make something sweet, people will find it. Quality is all the publicity you need.