WHY THIS IS IMPORTANT -

So many interesting details in this article.  From management style to franchising philosophy to brand loyalty – Uniqlo offers such a solid product in so many varieties at such a discount price that everyone can find something they like.   By using data to drive/inspire their sales force and insisting on their strict engagement practices – folding, phrases, the payment process – Uniqlo has designed the experience as much as they have designed the clothing.  Walking into this store – you feel the attention to detail and the effectiveness of the white backdrop and floor to ceiling shelves that gives the impression of insane multitude of varieties.  Uniqlo has gone beyond its competitors in designing the experience of shopping and serving customers.  I also find it fascinating that their sales staff has such intriguing/diverse looks but that their techniques and training is exacting.  Great article.