If you want to be a global brand with longevity you must continue to find new audiences to reach out to and do so tastefully. Jay Z is the master of this – collaborating with rock music acts that exposed his brand/music to new audiences. Here, Pharrell is adding to his legacy by going after the kids. Tweens of today are the most connected most discerning customers who will be the backbone of consumer behavior in the next decade. So establishing a presence in the world can pay dividends in keeping your name alive and your brand healthy. Networking down to the kids – that’s how you create more than a flash in a generation.
Headsets & Highballs
