Design, Behavior and IDEO

WHY THIS IS IMPORTANT -

Many times ‘change’ is just looking for the right vehicle or infrastructure to prosper.  Providing a low cost, easy to use, widely available tool can create the type of macro change necessary to impact a society.  This is one reason why apps have so much potential.  With more people using smart phones and downloading relatively easy/inexpensive apps – we can share data and enact change with these simple tools.  I love the example of the CDC’s campaign for washing hands which has been a big success.  Washing hands.  So simple and yet it needed that designed interference (advertising) to enact the mass changes.

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