KEO – Kutcher Executive Officer

WHY THIS IS IMPORTANT -

Mock him all you want.  Ashton Kutcher is a guy who gets it and has positioned himself at the nexus of celebrity and technology and as we all know those are two lucrative places to be.

Appreciate a guy who is building an empire – he is leveraging his relationships not for US Weekly covers (although he has those) but rather for incredible contacts domestically and now abroad.

Just check out the list of his fellow diplomats – heavy hitters.

Augmented Reality

WHY THIS IS IMPORTANT –

The robots are coming!  Our interaction with technology has been a straight interaction with specific gadgets but now technology will enable us to interact with the physical world in different ways.  It starts with information conveyed using smart phones but be honest – this is the infancy of the inevitable computer chip implant into our minds.  Infancy…but it’s coming.

Positive Psychology

WHY THIS IS IMPORTANT –

For years, psychology has focused on abnormalities and disease and the negative.  Lately there has been much more research into ‘happiness’.  The most popular freshman class at Harvard is ‘Positive Psychology’ and the study of happiness is a cultural trend that can offer key insights into new modes of training, development and management.  People always thought happiness was happenstance – but in fact there are significant agreed upon maxims that are standard for most happiness.

True Development

WHY THIS IS IMPORTANT -

If you are producing content – you should be producing it in a variety of mediums.  You should leverage your research, development and content into other deals by making partnerships.  Deals like this one with niche content providers like small magazines and websites will be the norm.  It started with book to film but it goes much, much further.