Spike Jonze’s Weekends

WHY THIS IS IMPORTANT –

Spike Jonze Spends Saturdays is unique because Spike’s insight into the creative process comes from a personal place.  Credibility is the most important aspect – and Spike’s natural curiosity drives the interview.  It’s not polished, it’s not snazzy – but it’s fascinating – and isn’t that all that matters?  Young people making it happen.  Make your story.

Go Over and Around

WHY THIS IS IMPORTANT -

Many times the establishment keeps out the most innovative thinking.  Most people are only interested in not getting fired.  Agencies – from advertising to talent are finding themselves ill equipped to handle not being the center of the universe.  Consumers and brands are circumventing this ‘Grand Central’ mentality.  No longer do you need to go through agencies. Go around it.  Make your own marketplace.  Of course technology can help– here is The Idea Lists – which connects talent and brands…without agencies.  Here comes the future.

The House That MIT Built

WHY THIS IS IMPORTANT -

The MIT Media Lab is the equivalent to the UCONN Women Huskies Basketball squad.  Both are the most dominant, hardest working, most decorated programs in their respective fields.

MIT’s Media Lab is the school’s most famous program and contains the deepest collection of talent relating to interactive telecommunications.  Its design, wrapped up in technology and theory and anything else cutting edge.  And now they have a beautiful facility.

You want to know where the next big thing in social media and interactive is coming from?  Take a look.

The Brain – The Final Frontier

WHY THIS IS IMPORTANT -

Forget space, forget the sea – the mind is the final frontier.  It’s the mind that holds the future for man.  We are at the infancy of understanding how our brains work and harnessing the incredible power of their intuition, calculation and raw power.  There is a reason scientists are trying to replicate the brian as a computer.  Many , many brain toys are coming out in next couple of years.

Game Theory

WHY THIS IS IMPORTANT:

NYU is creating a games department.  Just another sign that gaming will be the dominant medium of the 21st century.  The new generation participates in storytelling instead of letting it be preached to them.  This article also talks about creating games in the realm of social change.  While most games in the brief history of gaming have been purely recreational – there is a new emphasis on games that also teach core skills and are more experimental.  Love the idea of Budgetball.

Don’t Play by the Rules

WHY THIS IS IMPORTANT -

When you are the upstart – you can’t play by the rules established by the party in power because those rules are designed to keep that party in power.

Be unconventional and work harder – those are your two advantages.

I love this article.

Gladwell points out that most people are unwilling to win because as the underdog its too hard and sometimes it can be socially horrifying.

Don’t ask for permission, ask for forgiveness.

A Media Star’s Own Shop

WHY THIS IS IMPORTANT -

Quincy Smith has the connections, experience and media savvy to be a big time player.  Or rather bigger than he already is.  You know you are in a good when you leave a job and your former employer (CBS) signs up to be your first client.

Its just important that you know his name and follow his new company CODE Advisors.  I heard this guy speak at a Paley Center event last year and he is super legit.

Bright, quick and savvy – I look forward to following his career from here.

Culture Mash Ups

WHY THIS IS IMPORTANT -

Just as the music industry has been sampling and mixing styles, beats and genres – the cross over is now happening in TV, film and culture as well.  Here is a hilarious rap parody by Aziz Ansari that mixes several streams of culture.

A mixing of characters, real and fake seems commonplace but truly is kinda a new deal.  NYMag does a good job describing. While there are spin offs al the time – mixing reality, fake characters and social media is its own genre.  It requires hyper acuity to the cultural landscape but its really sweet.

Oscar Noms: Animated Shorts

WHY THIS IS IMPORTANT -

Animation and video games will be the dominant medium of the 21st century.  It might sound ridiculous but its true.  As the storytelling quality rises to meet the spectacular graphics you will have incredible pieces of art.  Just like Avatar… Check out the Oscar Nominated Animated Shorts for 2010 – always a good spot to find new talent.

Augmented Reality

WHY THIS IS IMPORTANT –

The robots are coming!  Our interaction with technology has been a straight interaction with specific gadgets but now technology will enable us to interact with the physical world in different ways.  It starts with information conveyed using smart phones but be honest – this is the infancy of the inevitable computer chip implant into our minds.  Infancy…but it’s coming.