Characters Very Welcome

WHY THIS IS IMPORTANT:

I am a big fan of USA Network’s marketing department.  Not only do they have one of the best taglines in the business – Characters Welcome – and not only does that tagline perfectly summarize their programming but they are constantly moving beyond the TV to bring consumers to their channel.   They took their tagline and created a roving art show – The Character Project – http://www.usanetwork.com/characterproject/ – and now they have turned a social media friendly war between two of their shows into extra content.  By treating shows as connective fabric of the network instead of individual  properties they drive interest in both programs.  Its smart business and opportunistic marketing.

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