Brands are a way to define ourselves. In hoops, its Nike or Reebok, In technology, its famously PC or Mac. As we continue to associated ourselves with brands in deeper more personal ways and as those brands find more sophisticated ways of relating to their consumers – its only inevitable for brands to become more encompassing of our lives. And the brands with the most fervent followings? Well, love and dating are not too far behind. Check out Cupidtino for Apple fans. If you really really love Apple – do you think you might get along with someone who also does? If our brands tell better and richer stories about what they represent – its only logical that those stories connect to a deeper part of ourselves – to our values and beliefs. I wonder what other brands could form their own dating websites?
Headsets & Highballs
