I am fond of saying at Headsets events – ‘it’s not how many people show up but rather it’s about the same people showing up over and over’. The same goes for blogs. The niche culture we are in makes a lot of sense. While there will still be over-arching hits that cross all kinds of demographics, the key these days is how rabid your base is. I would much rather have a million die hard users than ten million passive ones. People who are die hard help improve your product, are more commercially active and will be better brand ambassadors. They key is what niches are the most lucrative. Early returns have technology and entertainment as the front runners. But really I think as long as there are ways for consumers to purchase items – then the there are plenty of niches out there to be explored with big returns.
Headsets & Highballs
