Will.I.AM reminds me of Ashton Kutcher. They have huge followings and realize the importance of courting the favor of heavy corporate hitters. Instead of shrinking into the label of ‘artist’ they are becoming their own captains of their brands and business. And they realize how important it can be to be an early adopter for technology. The Black Eyed Peas conceived a song (I Gotta Feeling)that will play at every major function forever and have woven their sponsors into their day to day business. Hopefully they will be able to pull a little Bono action and leverage their connections for big change. The Black Eyed Peas are building an empire. Get out of the way or join in. This article gives a great look into their business deals.
Headsets & Highballs
