Thrillist.com brings great content to a desirable demographic (young guys)but content companies can no longer be in one medium. Here they are developing a visual style to their editorial content. Video is not an option anymore – if you want to be relevant, you need to have at least the option of video. The hardest part for places unaccustomed to making video is changing mediums and creating something cool. The expectation for someone who has dominated one mode of communication is much higher. Thrillist.com cannot afford to put out sub standard videos because they already have a great written content. Excited to see how these guys manage that transition.
Headsets & Highballs
