Oprah’s Second Act

WHY THIS IS IMPORTANT -

Every now and again an icon risks it all for a second act.  Howard Stern was one example.  He got paid when he switch to Sirius but lost some of his cultural significance.  It’s almost heresy to suggest the same thing might happen to Oprah but who knows.  She is ending her show in 2011 where she was the main talent and moving to overseer of a network.  OWN has strong distribution and lots of resources but a channel’s strength depends on the hits.  Even if Oprah takes a version of her show to OWN – will it have the same impact?  No one knows – buts its insanely fascinating to watch the process play out.  This article is a behind the scenes exploration of cable economics and politics.

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