A recent article in Slate Magazine, Why is David Lynch Pimping This Handbag? and PSFK’s previewing Frank Miller’s Gucci commercial that will premiere got me thinking about the growing trend of five star directors and major fashion houses coming together to make short-films.
The Slate article debates – what are these… films? Commercials, short-films, advertising films, mini-films? No matter how you slice it – these have been going on for quite some time. For example, David Lynch directed Benecio Del Toro and Heather Graham (he’s aged/she hasn’t) in 1988 for Calvin Klein’s Obsession.
Why do we watch these films? What’s there importance? Are they important? As Sasha Watson said in her article we watch because of the vagaries of these projects.
Vagary – an erratic, unpredictable, or extravagant manifestation, action, or notion.
Very well put Sasha.
That – it seems – is art. Even if the art is intended for us to consider the brand and their products – it’s still enough to make us see life within a new context and that is what art is supposed to do. The other truth beneath the surface is perhaps major film directors need the work from fashion houses more than ever before and fashion houses need to diversify their brand platform so they invest in some high-profile visual stimulation. A little of both perhaps?
Enjoy Lagerfeld’s Chanel short-film where everyone from Coco, Bardot, and other famous fashion legends/luminaries in the background and the foreground as Lagerfled pays homage to the 70s and beyond.