Storytelling Innovation

WHY THIS IS IMPORTANT

Ron Howard and Brian Glazer are shepherding a new unprecedented storytelling project. The uber producers will use Universal Pictures infrastructure to tell Stephen’s King’s trilogy, The Dark Tower as a combination of films, television and even comic books.

By alternating the story between film and television – the storytellers can use different methods to engage the audience. Imagine using the television series to work in the incredible character development and the film to create incredible visuals.  They can change pace without being disjointed.  The key is that the material can support such an audacious move.  These incredible hefty literary properties will be the backbone of more innovative forms because of their depth and richness.

Of course, there are hurdles – the deal took months to complete and the actors are gonna be locked up for extended amounts of time but similar to Lord of the Rings – the overlaying production cycles will keep costs down and bring huge opportunity for financial success.

Adam Neuhaus