Everyone is jumping on board. Partnering up with offline business spreads the brand, creates additional revenue streams and adds another level to viewer interaction. With ad revenue falling for TV, companies must find as many different avenues to make money instead of relying on one.
No longer can you rely on engaging viewers in one way using one medium.
Bravo recognizes what NBC’s hit show BIGGEST LOSER has capitalized on – take your viewers offline to build your brand and line your pockets. Make your content a lifestyle.
And using an infrastructure that already exists (Foursquare) – doubly smart – no need to re-invent the wheel.
This is innovative producing – the new rules of media means new paradigms of development/production.
WHY THIS IS IMPORTANT - There is no golden deal anymore – you must scrape your way to a hit. Think big. Do things differently.