Food programming will continue its meteoric rise because its brand friendly, relatable to everyone and has great visuals. Its amazing that some people thought the Food Network would never work because you couldn’t ‘taste the food’. Having brands that can easily integrate into the programming helps protect the ad revenue against time shifting and TV anywhere. All major food brands should be looking to create their own branded material – Instead of waiting to be invited into a show. Your advertising teams are letting you down!
Headsets & Highballs
