Interesting Things – 8.31

  

 

Be afraid, be kinda afraid

 

Dattoo

The Dattoo would be a printable tattoo that users would wear for a day and then wash off. This tattoo could be used just like a cell phone or a computer, with users being able to communicate and identify each other with their Dattoos. Five years ago, Frog Design founder Hartmut Esslinger envisioned a technology that “could influence notions of community, identity, and connectivity with minimal impact on the physical environment.” Today, the company is close to making this a reality.

http://www.gizmag.com/datto-concept-from-frog-design/15944/

 

GazeHawk

The GazeHawk eye-tracking service was created to help companies see which areas of their sites were getting the most attention. Finding a number of participants to view the website, the GazeHawk eye-tracking service then sends these results back to the requesting company. With this information, companies can then optimize for the ads which get the most stares and then generate methods to profit accordingly.

http://www.gazehawk.com/

 

Neuromarketing

What people say and what they think is not always the same, and new developments in the world of neuromarketing hope to lessen the gap between those two divides. The goal of neuromarketing is to extract “hidden information” directly from people’s brains by not asking questions at all, but by recording responses at a deep subconscious level with the aid of an electroencephalograph (EEG) machine.

http://www.newscientist.com/article/mg20727721.300-mindreading-marketers-have-ways-of-making-you-buy.html

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