Interactive Fashion Show

WHY THIS IS IMPORTANT –

Brilliant marketing by Ralph Lauren.  This is a fashion show online with commentary and the ability to purchase items as they walk towards you.  There is a big trend across all industries of cutting out the middle men or the ‘arbiters’ and going straight to the consumer.  Online shopping first made its mark because of the convenience factor but now retailers are realizing that creating an embedded experience for online shopping is important.

Update: Bravo! Foursquare Snags a TV Partnership

WHY THIS IS STILL IMPORTANT –

 

Everyone is jumping on board.  Partnering up with offline business spreads the brand, creates additional revenue streams and adds another level to viewer interaction.  With ad revenue falling for TV, companies must find as many different avenues to make money instead of relying on one.

Bravo! Foursquare Snags a TV Partnership

WHY THIS IS IMPORTANT-

No longer can you rely on engaging viewers in one way using one medium.

Bravo recognizes what NBC’s hit show BIGGEST LOSER has capitalized on – take your viewers offline to build your brand and line your pockets. Make your content a lifestyle.

And using an infrastructure that already exists (Foursquare) – doubly smart – no need to re-invent the wheel.